Why You Need to Build an Email List

Why You Need an Email List as a Barber or Stylist

A lot of barbers and hairstylists think they don't need an email list.  They think: I just need more customers.  Well, if you want to get more customers, an email list is sooo important.  Watch this video to find out why!

0:31 Why you need an email list

0:45 Barbers and stylists, you need an email list to keep in touch with your customers.  Stop chair-jumpers.

1:30 You can use email for following up with customers who you haven't seen in awhile

2:21 Separate yourself from the pack--follow up with your customers.  Give good customer service.

3:03 What if Instagram decides that they don't like you anymore?  You just lost touch with all of your followers.  

4:16 What if you change locations?  You need a way to notify your customers if you change locations.

 

 

 

 

Location! Location! Location!

Location! Location! Location!

Are you using your locations correctly?  Locations are so important--especially on Instagram!  Watch this video to find out more:

1:23 Hashtags are great on Instagram, but they are not the only way to attract local clients

2:30 When you add your location on Instagram, it gives the EXACT location

2:43 Why would you want to tag your location?

4:00 Get gangster!  Sneak in front of your local clients.

 

Make sure to like my Facebook Page so you can join me next time I go LIVE: www.facebook.com/TheSocialBarber

 
 

THEY Don’t Want You to Succeed on Instagram

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Everyone has literally been freaking out about the upcoming algorithm changes to Instragram.  So, I was inspired by DJ Khaled’s Major Keys to Success (Obviously)to give you the Major Keys to Instagram Marketing Success.  (By the way, if you haven’t seen DJ Khaled on snapchat, you are really missing out!)

But first, a little background: Instagram is a social media tool where posts where being displayed chronologically.  Facebook had gone through an algorithm change where basically, THEY decide what they want you to see.  THEY decide what you will find interesting.  Once this algorithm went into play, organic engagement on Facebook Fan Pages literally plummeted.  So, a lot of people abandoned Facebook and went to Instagram where no algorithm was in play.  Being that Facebook owns Instagram, it seems like the algorithm was definitely something that could be foreseen.  Facebook’s argument is that there are so many daily posts on the platform, it put the algorithm into play to give a better user experience.  Critics of the algorithm think that it was put into play to encourage Facebook Fan Page owners to purchase ads.  Which ever is the real reason, the algorithm on Facebook is here to stay.  So, what will Instagram’s algorithm change mean to you?  Well, if you are following good social media practices, THEY can’t stop you from being successful at Instagram marketing.

Sidenote: Asking people to turn on post notifications isn’t really going to solve anything.  How many people do you think will actually do this before they realize that it will drive them crazy with their phone giving them an alert every time not on you post but anyone else that they have done this for.  This is really unrealistic.  Make the algorithm work for you.

1st Major Key to Success – Hashtag Strategy

On Instagram, hashtags are everything.  Hashtags are a way that Instagram organizes content.  For example, if I want to look up Vegan Recipes, I would go to the search bar on Instagram and type “#VeganRecipes”.  Then I will see all of the posts that include that hashtag.

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So, if someone in Charlotte wants a barber, they would look up #CharlotteBarber.  Got it?  Its pretty easy wants you understand the concept.  In Instagram, you can only search one hashtag at a time, so you may have to combine 2 things to find the posts that you are looking for.  Hence, #CharlotteBarber.

The current culture on Instagram is to search for things by hashtag.  Currently, you cannot search for things simply by the words like you would on Google.  So you can’t just search “Charlotte barber” and find all of the applicable posts.  So, being that hashtags are already strong in the Instagram culture, we are already ahead.  A few notes about hashtags on Instagram:

  • You can only have 30 per post.  If you use more, Instagram will blank out your whole caption.
  • Use hashtags that actually relate to what you are posting.  Don’t use #Beyonce if it has nothing to do with her.
  • Using hashtags helps people who aren’t following you, find you.  Do you want new customers to be able to find you?  Use hashtags!  If you don’t have a hashtag strategy, no worries, I got you!  Use my FREE Custom Hashtag Generator and get LOCAL customers to notice your posts on Instagram.

2nd Major Key to Success – Be Social

Ok, I cannot say this enough, Social Media is a conversation, not a broadcast.  This means that you need to show love to get it.  How do you do this?  Easy…1) go to one of the hashtags for your local city 2) look for potential customers and like 5 of their posts 3) comment on 3 of those 5 pictures (REAL comments– not just NICE!)  That person will want to know who this person is that is showing them all of this love on Instagram.  BOOM: You got them to your profile.  Now they are checking yours out.  That is the way it works.  Another part of Being Social is to respond to comments on your page…I’m just saying…If someone takes the extra step to comment on your page, comment back!  I cannot tell you how many unanswered comments I see on barber/stylists pages.  The craziest part is that a lot of times, people are asking how they can get an appointment.  It takes a lot of work to get someone to actually want to try you out and you are not even responding when they are ready: Major Fail!

3rd Major Key to Success – Consistency

I am big on posting every day on social media.  This will separate you from the pack.  A lot of people are saying that this will be part of the new algorithm.  It can be hard to post everyday, but I am a big user of scheduling tools.  There are tools out there that will actually allow you to create your posts and schedule them to go out at a later date.  I use Hootsuite and Schedugram.   Schedugram is my fave because the posts will go out without any intervention on your part.  Hey, I’m busy!  I don’t want to be reminded to post. Do it for me!

4th Major Key to Success – Videos

One of the big ways to get the Facebook algorithm work for you is to post native Facebook videos.  Native videos means that you are not sharing a link to a YouTube video, but you are uploading videos directly to Facebook.   A lot of people are thinking that this will be the same for Instagram.  Makes sense though right?  All of a sudden, we can see how many views a video has had on Instagram…Its all making sense now!

At the end of the day, nothing really changes.  THEY don’t want you to be successful at Instagram, but we will!  What do you think about this?  Do you agree?

5 Reasons you need a Facebook Fanpage

A lot of people want to know if Facebook is dead.  Is everyone over it?  While it is certainly not the newest shiny object, it is still the largest platform in the social media world.  There are definitely many reasons that you should be advertising your business on Facebook.  Let’s be clear here—if you are promoting your business on Facebook, you should have a Fanpage.  It is actually against the terms of service of Facebook to do business from a regular account.  A Fanpage actually has tons of major benefits for CEOs like yourself.

If you don’t have a website, you can use a Facebook Fanpage as a substitute.  This is actually a really great option.  You do not have to have a Facebook account to look at someone’s Fanpage.  However, if the person is not logged into Facebook, they will not be able to comment on anything.  The huge benefit is that anyone will be able to access an online portfolio of your work.   Big stuff—especially if you do not have a website.

If you want to run an ad on Facebook, you need a Fanpage.  Facebook ads are ridiculously affordable.  You can pick your own budget when creating them.  Ads start as low as $1 per day.  I highly recommend always running a Facebook ad for your business.  The ads are hyper focused.  Facebook has so much data on the habits of all of its users that you can end up with a very specific audience that you would like to target.  Let’s say, you want to target people that live in the downtown area of Chicago who like to watch Scandal, listen to Bono, drink Starbucks and wear blue socks…Ok, forget about the socks, but you can focus on the other things!  Ads, alone, make a Fanpage worthwhile.

A regular Facebook account can only have 5,000 friends.  Why limit yourself?  A Fanpage has an unlimited amount of fans.  A person becomes a fan when they like a Fanpage.  Don’t wait until you hit the 5,000 friend mark BEFORE you switch over to a Fanpage.  It will be harder to get everyone converted over to looking at your Fanpage for updates from you.  Start off on the right first…get your Fanpage set up sooner than later.

A Fanpage has a place where customers can leave a review of your services.  They can rate you on a 5 star scale and even include any commentary that they see fit.  You know as well as I do that someone else will be able to sell you better than you can sell yourself.  Having available reviews/testimonials on a Fanpage is a great way to transition someone from a viewer to a customer.

Fanpages have TONS of information on them.  Depending on how you choose to categorize your business, there are a lot of details required to set up your profile.  For instance, price point, hours, address, phone number, short and long bios, email address, phone number, parking accommodations (parking lot, deck, ect…) to name a few!  Some of these things may be overlooked on a traditional website.  Definitely a plus.

If you are on the fence about whether or not you should create a Fanpage, get off of the fence and create one.  There is nothing to think about here.  We know that this is the largest place for marketing your business, so let’s get it on there ASAP.

Do you have a Fanpage?  What’s your Fanpage address?

The top 3 tools that you need to market your business on Instagram

Copy of February 19, 2016, 10-00-00 AM Facebook, Twitter, Instagram, G+ Join me on Periscope for a LIVE discussion about my MUST HAVE Instagram tools.

If you didn’t already know this, Instagram is officially my jam!  I love Instagram because of how easy it is to identify and connect with your target customers.  I love Instagram, but I really love it for BUSINESS.  There are some tools that will really help you rock Instagram.

Iconosquare, formerly Statigram, is a tool that helps you see all kinds of CRAZY stats about your Instagram account.  I like to go here to see things like: the best time of day to post (each day is different for each account).

Side note: I really can’t stand it when a social media expert says “The best time to post is <insert time>.”  I think this is VERY misleading.  The answer to that question varies for each person and even each day.  For instance, my audience is up LATE.  I can post at 2am and get AMAZING engagement.  It depends on your audience and their habits.  Also, I get super low engagement on Fridays and Saturdays because those are my target audience’s busiest work days.  For someone else, this might not be the case…Make sense?  But I digress…

Iconosquare gives you Instagram stats: most liked media, most commented on media, which filters get the most engagement (haven’t quite figured out the value of that one yet!).  How will you know if your marketing is working if you don’t know your numbers?  Looking at these stats can give insight into what types of content your audience connects with…Major!  Another really cool feature I like is the fact that it keeps up with comments that other people are making on your account.  I am a firm believer of what I call “Being Social”.  If someone takes the time out to comment on your post, respond!  Simple manners go a long way!  For a lot of larger accounts, with tons of new likes, comments and follows, it can be hard to keep up with comments.  Iconosquare provides a way to mark a comment as read so you can make sure that you address all of the comments.

You know I love scheduling when it comes to social media.  I like to have my posts planned in advance and scheduled.  Set it on auto pilot so you can focus on other things.  Yes, I am about that life!  A lot of Instagram *air quotes* “scheduling” tools only REMIND you to post.  There is some time savings but I need more.  I need you to go ahead and post for me.  Insert Schedugram.  This online tool actually posts on your behalf.  You can add your hashtags, tag people AND even schedule the first comment on your post.  This is a must have for me!

Last but not least, I love the Repost App.  Instagram does not have a way to share someone else’s posts easily.  Many people will screen shot a picture that they like and repost that way.  A lot of times, they forget to tag the person that they got the picture from.  This is not required.  There are no social media police—yet!  But I just think it is good manners.  At the end of the day, it is all about building relationships.  When you use the repost app, not only will it copy the picture for you, but it will also make it easy for you to include the username of the account that you are sharing from and all of their caption—if you want to include that.  There are multiple reposting apps but this one does not water mark your pictures like some of the other reposting apps.  (P.S. I don’t like including the water mark of another company’s logo on your advertisement.  PLEASE, PLEASE, PLEASE pay $0.99 for the pro version of the apps that you use for promoting your business)

You might be thinking: ‘Why would I ever want to repost someone else’s picture on my business account?’  What if you give a killer haircut, as usual, and your client posts a selfie mentioning you…You definitely want to get some repost action going here.  It’s nice when you tell someone how great your haircuts are, but MORE people will believe it when someone else says it.  Testimonials are key.  Reposting is an easy way to capture those and share them on your account.

If you have a love affair with Instagram like I do, then you will definitely want to make sure that you use these 3 apps to up your game on the ‘Gram.  What is your favorite Instagram-specific tool?

How to get over social media writer’s block

SMBlock

Another question I get a lot is ‘Every haircut isn’t magazine ready, what else can I post?’  This is a great question.   I like to call this Social Media Writer’s Block.  You want to be more consistent on social media but you don’t know what to share.  There are 4 general categories of topics that you can discuss to get your over the hump and to be more consistent.

First off, you want people to feel uplifted when they visit your profile, right?  What about posting quotes that motivate you?  If they motivate you, they will most likely motivate your target client.  There are popular apps out there where you can actually use your own images behind the quotes.  I really like the mobile app, Word Swag.  It displays words in an artistic way.  This app is FREE!  If you’ve ever spoken to me, you know I LOVE free things.  I live by the mantra ‘If its free, it’s for me!’  You can also use Canva…It is my go to site for creating images for social media.

The second thing you can do is discuss barbering/hairstyling topics.  You are a professional.  Show your followers what your professional life consists of.  Do you disinfect your tools?  (I hope so!)  Do you have to turn on the neon “open” sign?  Do you have to turn the music on?  Do you have to put the sign out on the sidewalk in front of your salon or barber shop?  Explain things that a person who is not a barber or a hairstylist wouldn’t know.   This will help you to earn the trust of your followers.  They will come to respect you as an expert in your field.

Third, share some of your personal life.  You are not a robot.  This is your business page, but it’s ok to show some of your personality.  People want to get to know you.  They want to know that you are an actual person.  You will find it easier to connect with people when you show some of your interests.  If you are working on “eating clean”, share some of the meals that you eat on your lunch break.  If you take your kids to see the latest Disney movie, you can share pictures of this.  A word of caution here.  You will want to limit what you share in your personal life to neutral, positive topics.  If you are having a bad day, STEP AWAY from social media.

Finally, you can discuss trending topics.  Trending topics are things that a large number of people are discussing at one time.  If the Super Bowl is currently on TV, discussing that on your social media accounts could cause someone to comment on or like your post.  Trending topics are a great way to connect with people about what they actually care about.  Join the conversation!

Why you should NEVER Change Your Instagram User Name

I have noticed a lot of barbers and hairstylists changing their Instagram user names.  Maybe they used the year in their user name and now they want to update it.  Maybe they used the make and model of their car.  Maybe they used a slang term that is no longer popular—whatever the reason, they want to change their Instagram user name.  This is a HUGE mistake!

A little background first: In Instagram, you have 2 names: your username and your name.  Confused?  Don’t worry, I got you!  Your username is the name that someone mentions you with and it starts with “@”.  Your name on Instagram can be the same as the User name.  The big difference here is that spaces ARE allowed in your name, while they are NOT allowed in your username.  Now, back to business…

If you change your user name, if someone searches for you in the search and explore window by your old username, they will get the dreaded message: No accounts found.

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What if this is a person that needs a haircut.  What you don’t want to do on social media is make it hard for people to find you!

Let me give you another scenario…

Two weeks ago, my friend Michelle posted on Instagram about the great haircut that she got from @the_hair_diva_com.

One week later @the_hair_diva_com changes her name to @samantha_fox_com.

Fast forward 2 weeks…Today, I want to reach out to Michelle’s stylist because I LOVE her cut.  I need that in my life.  I go back to Michelle’s post because she tagged her and I click on the tag.  USER NOT FOUND

Barber Instagram User Not Found

This is awful, but it happens all of the time.  The worst part about this is that Michelle’s hair stylist is extremely consistent on social media.  She posts every day.   She worked HARD to be that consistent.  Now, she just lost her history and reputation that she was building up.

The moral of the story is: choose a name that you won’t want to change in the future.  Stay away from numbers, slang, nick names and choose a classic user name that will stand the test of time.

Barbers/Stylists: The top 3 reasons you need to post on social media every day

Reasonsyou need a Facebook FanPage (1)

Barbers and hair stylists ask me all of the time:  how often should I post on social media?  You should see the way that people look at me when I confidently say: EVERYDAY!  They look at me like I must be on something.  But seriously, posting every day is serious business.  Here are the top 3 reasons you should post every day:

1 – Consistency is everything

You are building trust and consistency is everything.  Social media is all about building relationships.  Let’s say that you just started dating someone and their actions and words are inconsistent.  This will cause you not to trust them.  As with dating, social media is the same.  It will be much easier (and quicker!) for you to build an audience that trusts you if you are consistent.

2 – You want people to get to know you

Let’s face it, people do business with who they know, like and trust.  Let people get to know you through social media.  A lot of my clients tell me, ‘I don’t want everyone all up in my business.  I am very private.’  Let’s face it: people are basically nosey (Yes, I said it!).  Why do you think reality shows are so popular?  I am not saying that you should tell all of your personal business on social media—far from it!  But use the fact that people are nosey to your advantage.  If people want to look, show them what you want them to see—your business!

3 – Posting every day will separate you from the crowd

Reality check: The majority of people don’t post every day.   They are gung ho when they first start.  They will post 30 times the first day, 6 times the next day, once the third day, then you don’t hear from them for 6 weeks.  Posting every day give you an opportunity to shine!  Chances are that there is a lot of competition out there for barbers, hair stylists, makeup artists and nail technicians in your local area.  Posting to your business social media accounts every day will create a clear distinction between you and the competition.  Let’s face it, a lot of beauty professionals out there are just not taking advantage of the marketing opportunities that social media provides.   Taking advantage of this takes discipline and planning.   Clients realize that you are serious about your business.

Posting every day is really the way to go, but there are some limits.  Post at least once per day, but no more than 7 times.  (On Twitter, you can get away with more than 7 posts.)  If you are posting multiple times in a day, try to leave at least an hour in between each posts.  Do keep in mind that the quickest way to get unfollowed is over posting.

Do you post every day?  What do you find challenging about posting every day?

Just Say NO to Buying Followers

Reasonsyou need a Facebook FanPage (2)

The world is obsessed with followers these days.  People are always looking at the number of followers to judge the worthiness of someone’s account.  Some people – a lot of people – even go as far as to buy followers on social media.  Stop the madness!  I need to make sure that my CEOs (that’s you!) know that buying followers is a waste of both time and money.  Just say NO!

Why are you in business?  Most likely you said, ‘To make money!’  Well, I have got some news for you: You cannot take followers to the bank.  Last time I checked, you cannot pay your bills with followers —real or fake.  I want to encourage you to keep your eyes on the prize.  Focus on PAYING customers.   Target those people.  Get their attention.  You can actually use social media to pick and choose your customers.

Do you guys remember that time when Instagram got rid of all of the fake followers?  Think of how EMBARASSING MORTIFYING that would be if you got caught up.  Not a good look for your business.  You want people to know, like and trust you, but how can they if you are not being honest with them?  There is too much at stake.  There is too much competition out there for you to take the risk of possibly driving customers away for being dishonest.

Have you ever seen someone’s account with 30,000 followers and each of their posts gets an average of 3 likes?  *side eye*  I’m pretty good at Math.  I was a Math major in college.  That equation does not add up.  Again…not a good look for your business.

My goal is to help you increase your income.  My goal is to help you find more free time.  My goal is to help you be successful even if you decide that you are ready to transition from behind the chair.  But I wouldn’t truly be helping you if I weren’t honest.  Repeat after me: Just say no to fake followers!

Do you agree?  Have you seen a case where buying followers was beneficial?

The BIG GAME is over, but it is #GameOn for your social media

It's GAME ONfor yoursocial media

The Big Game is over, but it is #GameOn for your social media!  What does that mean?  It means that it is time for #TeamCEO to get serious about marketing on social media.  By the way, if you are reading this, you are now part of #TeamCEO.   If you are on commission, or renting a booth or you actually own the barber shop or hair salon, you are all CEOs of your own business.  It is up to you to market your business as a CEO.  Now that we’ve got that out of the way…

Play 1 – Plan your social media in advance

Do you have an upcoming event that you are promoting?  Are you running a special?  You need to use strategy to get your message in front of the right people at the right time.  You don’t want to miss opportunities to promote your business at critical times.  For instance, you are having a special event on a Saturday.  You know that that is one of your busiest times of the week, make sure to schedule a post to go out the day before and early on that day to remind customers about the event.  At the end of the day, your social media should not be an afterthought.  It should be a carefully planned out strategy.

PLAY 2 – Create a budget

Yes, social media is #FREE, but if you really want to kill it, you should spend SOME money.  Spending money on social media will truly make your life easier.  There are 4 ways that you can spend money to assist with social media marketing:

  • Tools: I am a big proponent of scheduling social media posts in advance. Let’s be honest, life gets in the way.  We know that social media is too important to our business not to be consistent so scheduling is a MUST.  I love using Hootsuite (Facebook, Twitter, LinkedIn, Google+) and Schedugram (Instagram) for scheduling my social media in advance.  These are paid tools.
  • Help: An assistant can really change the game for your business. They can take certain administrative tasks (like posting on social media) and do it for you.  Game changing! 
  • You should also pay for 1-on-1 coaching. Talk to a professional and make sure that you are on the right track. 
  • Education: Social media is like technology – it is always changing. You need to stay on top of what is going on.  You can take online classes or self-paced courses.  You should take these regularly.
  • Paid Ads: Right now, Facebook and Instagram ads are crazy affordable. You can set your own budget.  These ads are super powerful because you can user super-specific targeting to get the right people to see your ads.

PLAY 3 – ENGAGE

So you know that there are millions of social media posts going out every day right?  Well, that means that there is A LOT of competition for attention.  Getting someone to see your post is one battle, getting them to like your post is another battle, but if someone actually takes the time to comment on your post, that is BIG!  Time for some tough love: It is UNACCEPTABLE for you not to respond to someone’s comments or direct messages.  You could be missing a comment from a new customer or a request for a speaking or teaching engagement.  Yes, a lot of these requests do occur on social media – believe it or not!

CEO, I know this sounds like a lot and it can be.  But don’t forget you have me on your team! 

Are you already doing all of these things?  What is the hardest thing for you to do?

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